When you write an article for a keyword, you’re trying to rank for that keyword.
When you write an article for an audience, you’re trying to serve that audience.
The two goals are mutually exclusive.
You can’t write with the intent to please an audience and also the intent to rank for a keyword.
So, how do you choose which goal to prioritize?
Focus on the audience.
The audience comes first.
Your content will naturally rank for keywords.
You don’t need to worry about that.
You just need to worry about writing for the audience.
The audience comes first
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