The client may be a business, a private individual, or a government agency. Either way, the client is the one that pays you.
Your client may not be the only person who will read your article, but he is the only person who will pay you for it.
So, if you write a great article for your client, you can be confident that it will be read. And if it’s read, it’s likely to be shared.
When you write an article for a business, you’re writing for an audience of one.
Your client will be checking the search engine rankings of your article.
If he sees that the article
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