In the past, I’ve spent a lot of time trying to figure out what makes a good article title. I’ve tried to find a way to predict what keywords people will use to search for topics. I’ve tried to find a way to predict what people will click on. I’ve tried to find a way to predict what people will read.
Most of the time, I’ve ended up with a title that I feel is good, but isn’t what people are looking for.
This is why I’ve decided to stop trying to predict what people will do, and instead, just
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